FROM THE BLOG

I am a firm believer that it’s the little things that make a difference. Oftentimes, these little things are not even easily recognizable.  In fact, they are usually most noticeable when they are missing or are done poorly.  A stationery store that sells “stationary” according to their sign.  I admit- that would make me question the quality of their product.  It is probably fine, but it’s these little things that would drive me somewhere else.

I love the way Seth Godin describes it and the examples he gives.

Give it a read- Does “stationary” matter?

I think you’ll be nodding your head in agreement…….OR, maybe not.

How do you feel about this?  Important or stupid?

Until next time,

Posted by Tarah Carlow Senior Vice President, Marketing & Advisor Loyalty