FROM THE BLOG

How Not To Care

Posted by Tarah Carlow on February 4, 2015

A very ironic thing:  Most broker-dealers will tell you that they do this, but in all reality it is tragically rare- CARE.  Everyone sells their culture, right?  “What makes you different?”…Oh, its our culture.  Okie-dokie.  What is your culture exactly?

Crickets..Chirp……Chirp…….

Everyone wants to be part of a broker-dealer where they feel special and that they are truly, authentically cared about.  If you say you don’t care about that, I would suggest that you are lying to yourself or perhaps have never been loved you poor thing….any way, I digress.  The only way to be part of a company like that is to experience it- when you are being recruited, do you feel like they care about you?  Are all of the conversations centering on money or do they have something else to offer too?  (yes I know money matters and I’m not suggesting that one replaces the other; just that they should co-exist in some sort of happy medium).

When you visit a firm you are considering, how do you feel when you leave?  Just as in a marriage, if there is anything giving you pause before you take the plunge, you better pay attention to it now because it is not going to get better.  And don’t even get me started about joining a firm without first visiting.  Would you seriously enter into a potentially (and hopefully) lifelong marriage without ever even meeting your partner in person?  Just plain weird to me.  There are always extenuating circumstances to this that exist, but I would even go so far as to say if the firm you are considering isn’t insistent on getting together in person before any sort of agreement is made, that pretty much sums up their commitment to relationships.  Please don’t write me about why I am wrong on this- it’s my opinion and the culture of the firm that I call my family.

As a very wise man said, “the proof is in the pudding”.  I say the care is in the results. You can’t script it, you can’t plan it.  You have to feel it.

The EMyth BLOG by Jonathan Raymond says it better than I ever could.

Talk to you soon,

Posted by Tarah Carlow Senior Vice President, Marketing & Advisor Loyalty