FROM THE BLOG
Partnering with Local Businesses: Community Outreach Strategies for Financial Advisors
Posted by Prospera Financial on June 26, 2024
As an independent financial advisor, one way to develop a strong community presence is through building partnerships and relationships with other local businesses. These associations not only boost your visibility, but help to establish you as a trusted advisor interested in the community’s financial well-being.
Why Partner with Local Businesses?
First off, you may be able to reach new clients via established networks you might not have been able to tap into before. By working with others serving similar demographics, you can gain referrals and enhance your credibility organically.
Strategies for Building Connections:
1. Choose businesses with clients who align with your target audience. This could be teaming with an estate attorney’s office or a real estate agent. Maybe it’s a CPA office or a local college. Look at your current clients and determine what other businesses they may be working with.
2. Sponsor community events that other industries participate in. This is a great way to network while getting your name out there as a community supporter. You may not see 100 leads come through with that one sponsorship, but the networking and eventual name recognition will be well worth the spend.
3. Once you have established some solid partnerships with other local businesses, do some cross-promotion! You could build a page on your website called Trusted Partners or Local Referrals and list the other organizations you work with. In turn, they may do the same for you and send business your way!
Your goal should be to stand out as a pillar of your community regarding financial advice and wealth planning. Getting other trusted figures and businesses on your side will increase your credibility and have people knocking on your door in no time.
Happy networking,
Katie Mohan
Marketing Manager
