
Welcome to the Gold Standard
We’re proud to be recognized for leadership and innovation in our evolving industry.
At the heart of Prospera is a commitment to collaboration and continuous improvement with the boutique independent firms we serve.
Grow Your Business
At Prospera, we listen to our advisors to create valuable experiences that help you find Success Your Way.™ Because we are a firm built by advisors for advisors, we understand your challenges, concerns and opportunities and offer a variety of practical, easy-to-use resources to help you explore new ways to run, grow and protect your business for successful financial planning.
Featured Awards

Thought Leadership & Education: Prospera Generational Wealth Program
Thought Leadership & Education: Prospera Generational Wealth Program
We created Prospera Generational Wealth, a multi-layered program that supports advisors in providing complex strategies for ultra high-net-worth individuals.

Executive of the Year: Tarah Williams, President & COO
Executive of the Year: Tarah Williams, President & COO
President & COO, Tarah Williams’ commitment to mentorship, two way communication, and integrating advisor feedback drives impactful programs, such as the Prospera Generational Wealth platform. Leveraging 29 years of experience, Tarah’s leadership continues to inspire white-glove client service.

LUMINARIES Class of 2021
LUMINARIES Class of 2021
An evolution of the Broker Dealer of the Year awards, ThinkAdvisor’s LUMINARIES program honors the way firms are driving the financial services industry forward. Prospera is excited to be named a winner in the Thought Leadership category for our Fundamental Behaviors platform.
Ready to learn more? Let's talk.
Prospera Financial Services
5429 LBJ Freeway, Suite 750
Dallas, Texas 75240 PHONE
(972) 581-3000
(800) 444-4428 – Toll free
(877) 737-5429 – Recruiting EMAIL
Marketing@ProsperaFinancial.com