Prospera Ranked in Financial Planning’s IBD Elite 2022 as #3 in Highest Growth in Producing Reps and #4 in Advisor Payout

Posted by Prospera Financial on August 31, 2022

By Tobias Salinger, Financial Planning

No one wants to be a broker anymore.

The unsavory image of stockpickers peddling shares for hefty commissions still hovers over the $39 billion independent brokerage industry. It’s partly why wealth managers that own both brokerages and registered investment advisors — the counterpoint to brokers, because they operate under the highest industry standard of client care  — boast that they derive a shrinking portion of their business from brokerage operations. Advisory firms that wear both hats sometimes object to being called “broker-dealers,” even though that is their technical classification under regulatory rules. It takes a brave soul to go out in public wearing a scarlet-tinged “B” these days.


Check out the full article by clicking here.