Tarah Williams

Tarah Williams is President & Chief Operating Officer of Prospera Financial Services, bringing over three decades of experience and a reputation for purpose-driven leadership. Known for blending strategic clarity with heart-led culture, Tarah has guided Prospera through transformative growth while maintaining its boutique, advisor-first spirit.

A respected voice in the financial services industry, Tarah speaks frequently on leadership, recruiting, client experience, and innovation. She is passionate about mentoring emerging leaders and inspiring teams to lead with integrity, collaboration, and courage.