Tarah Williams

Tarah Williams is President & Chief Operating Officer of Prospera Financial Services, responsible for the overall leadership, strategic direction, and day-to-day management of the firm. She leads Prospera’s senior leadership team, sets business priorities, and guides the execution of the firm’s growth and innovation initiatives. With three decades of financial services experience, she has led Prospera through significant growth while preserving its boutique, advisor-first culture.

Tarah’s leadership philosophy centers on supporting people, removing obstacles, and advocating for the advisors and team members who make Prospera what it is. She is committed to protecting the heart of the firm while continually advancing its capabilities and embracing thoughtful change. Her approach combines clear direction and accountability with a deep commitment to relationships, collaboration, and developing the next generation of leaders.

An active voice in the financial services industry, Tarah was elected to a three-year term on FINRA’s South Region Committee, representing District 6. She participates in CEO roundtables across the industry and speaks frequently on leadership, recruiting, client experience, and innovation.