Executive Team

Tarah Williams

Senior Vice President, Marketing & Advisor Loyalty

Tarah is Senior Vice President, Marketing & Advisor Loyalty for Prospera Financial Services. Tarah brings a strong sense of strategy and vision to everything she does at Prospera. Her ability to understand the big picture, coupled with a keen eye for detail, consistently allow her to focus on the drivers of success for Prospera’s advisor clients. Whether wearing her marketing and branding hat, deepening Prospera advisor relationships, developing prospective advisor relationships or conference and event planning, providing a gold standard client experience is at the forefront of everything that she takes on.

Throughout her 20+ years in the industry, she has served on many conference panels and conducted numerous seminars in her fields of expertise, which include recruiting, event planning, service and marketing for the broker-dealer marketplace. Being an avid writer, she has also published numerous white papers and articles on industry-specific topics.